A USP is an acronym for “unique selling proposition.” Basically, it's a concept that originated in the 1940's and the idea is that every advertisement makes a proposition to the customer that suggests that buying the product or using the service will grant them a...
When you're talking about working with suppliers, you're talking about a relationship with another business owner. That relationship has to be about more than money. I can see that you're concerned about quality, but have you considered service? Delivery? How fast you're taken care of...
If your regular customers are going to the other bakery, there's something that they offer that you don't. It could be that they're simply closer to a large portion of your customer base (walking distance?), but odds are that they are doing something different from...
Keep in mind that in a business like yours, you're not just selling a product; you're selling the prospects on the benefits of doing business with you. Frame your pitch in terms of what's good about working with your company rather than just what's good...
Obviously, you should talk about your business. What's important to remember is that you need to be straight and honest. You can try and fast-talk your way into new clients with half-truths and false promises, but that won't provide you with a nconsistent client base,...
Being next to a vet is a great location for you, but just location won't help you expand. There are several marketing strategies you can use, but your best bet would be to try targeting audiences in corresponding businesses. Like you do with the vet's...
This is a good time to look at your marketing. Repeat business often lulls owners into not searching for new customers, but as you lose regulars, you need to draw in new people. Consider this an opportunity to find new ways to promote your business....
Great question, but nowadays banks choose people not the other way around unless you have a minimum of 6 to 7 figures to give them. Banks are all about collateral, yours, if its large enough they will talk to you. There are several things you...
The answer to this might be much simpler than you think. If you're losing customers, it might be time for you to reduce your prices a little. Check your surrounding competition and price yourself just under them, start pushing for volume and repeat business. It...
There are several options for accounting software that can help you out. QuickBooks is by far the most popular, well-known application for this, but that doesn't necessarily mean that it's the best for your needs. How many different reports do you need? Do you have...